Project Description

Cause + Celeb:
Photography by Ann Johansson

Art Direction and Design of coffee table photography book and development of  online marketing strategy.

Celebrities support an incredible range of charities and campaigns. The inspiration for this coffee-table book was Ann Johansson’s idea to ask 90 well-known figures whom she had profiled over the years to share a quote about a cause close to their heart. The result both celebrates civic activism and advertises ways for others to get involved. Our design aimed to marry the charisma of the subjects to the emotional pull of their favored causes.