CAA’s award-winning magazine, Techer, celebrates the diverse lives and achievements of Caltech alumni and their impact locally, globally, and—in the case of some physics graduates—even astronomically. I brought in illustrators and photographers and brainstormed with the editor to develop engaging visual material to support the stories. As so often, we were working at two levels—to capture the collective identity of a world-class institution while telling the individual stories of the people that make it up.